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Developed and supported by UNICEF, MICS (Multiple
Indicator Cluster Survey) is one of the largest international household surveys
worldwide. It is designed to collect estimates of key indicators that are used
to assess the situation of families, children and women.
MICS fieldwork begins on September 20th and last till December
20, 2018. The survey is conducted by the National Statistics office of Georgia
(GeoStat) with technical and financial support of UNICEF, National Center for
Disease Control (NCDC) and other donor organizations. MICS 2018 will cover the
towns and villages in ten regions of Georgia, where teams from GeoStat and NCDC
will visit over 14,000 households.
The MICS in Georgia aims to
support generation of high quality and internationally comparable data in
various areas to strengthen evidence-based
planning and informed policy-making. MICS also involves blood testing
of children aged 2-7 to define
levels of lead in children’s blood. The results of the survey, including the
lead tests, will be available in Spring 2019.
In parallel, UNICEF Georgia is undertaking a large-scale
communication and community mobilization campaigns aimed at raising awareness
about MICS and the beginning of the fieldwork. The main objective of the
campaign is to gain public support and cooperation.
Communication Campaign
Press Conferences: On September 17th, a press conference will be held in Tbilisi where the
representatives of the Government of Georgia, UNICEF, National Statistics Office
of Georgia (GeoStat) and National Center for Disease Control (NCDC) will
announce the launch of the MICS. Three additional press conferences will be
held in Kutaisi on 18 September, Batumi on 19 September and Telavi on 21 September
to target regional media outlets and raise awareness of the fieldwork in these
respective regions.
Graphic animation: The video will contain the most important information about the survey –
what is MICS, when the fieldwork takes place, who is conducting it and why it
is important to participate. The visual side of the video will be a graphic
animation.
PSA: Actors will play
roles of an interviewer, a measurer and a nurse to reconstruct a scenario when
MICS team enters a family. The aim of the video is to create an accurate
understanding of what to expect during interviews and to ensure public trust in
the process.
Advertising: The graphic animation and the video will be placed as ads on two major
national broadcasters (Rustavi2, Imedi), as well as the Georgian Public
Broadcaster and TV Pirveli during the period of September 17 – December 1st.
Social Media: longer versions of the graphic animation and the video will also be amplified
through social media. Social networks will be used to continuously update
information about MICS during the fieldwork period.
Leaflets: 25,000
Georgian, 1000 Azerbaijani and 1000 Armenian leaflets will be produced
containing all the necessary information about MICS. The leaflets will be given
to all the participant families, as well as distributed during community
outreach meetings (see below) throughout the country.
Visual of the MICS team: Caps, vests and bags are branded with special logotypes for the
interviewers and other persons involved in the outreach activities for MICS.
Community Mobilization
During the period of
September 19 – November 15 a community mobilization campaign will be ongoing
throughout 10 regions of Georgia. In partnership with the network of regional
NGOs, UNICEF will conduct meetings with the communities in the following three
formats:
Town Hall Meetings: 100+ invited
participants in 10 cities. Attendance is open.
Community Leaders’ Meetings: 20-25 pre-selected participants in 10 communities. The audience members
will further distribute information and MICS leaflets to their respective
communities.
Face to Face Meetings: Representatives of local organizations will hold informal meetings,
spread the word and distribute MICS leaflets in the selected villages of each
of the regions – total of 60 villages.
The meetings will
target the representatives of local government, civil society, education and
medical institutions, as well as media, private sector and other active
citizens. In total, the outreach will cover 80 local communities and
approximately 10,000 people will be supplied with information about MICS, which
will contribute to its successful implementation and raise the motivation among
public to participate in the survey.
A separate
communication campaign will be developed to disseminate the results of the
survey in Spring 2019.